Don’t miss PDA Great Dome Art Fair

launch%20mediaThe Peak District Artisans have launched a new marketing campaign to raise awareness of their brand, and extend their appeal to a younger audience.

Members of the collective of fine artists, designer makers and contemporary artisans are based in and around the National Park – and the surrounding landscape is a frequent source of inspiration.

The Want That Art campaign marks the association’s biggest investment in marketing since it was established in 1991 and will include online activity and strong social media presence.

The concept for the campaign centres on five members of the group. Using powerful photography that combines members’ work with the stunning Peak District as a backdrop. Each image reflects one of the many disciplines in which the artisans’ work.

Chairwoman, Ingrid Karlsson-Kemp said: “A Peak District Artisan event has something for everyone. Through this campaign we aim to attract younger people to come along, explore and appreciate the work on display; to enjoy meeting and talking to the artists and perhaps become a Peak District Artisan collector too.

“We want to making art buying enjoyable, accessible and inspiring.”

Peak District Artisans’ most prestigious event of the year, the Great Dome Art Fair will take place from July 18-19 in Buxton’s Devonshire Dome.

The award-winning event – part of Buxton’s Festival Fringe – showcases the range of talent within the group including artists, ceramicists, furniture makers, designer-makers and artisans.

Throughout the weekend a selection of members will be give demonstrations and talks.

“The demonstrations are a great opportunity for visitors to meet the artists and appreciate the range of skills we have to offer,” added Ingrid.

Another popular feature is the silent auction. This year 11 members are donating either a piece of work or a place at one of their unique workshops, to raise money for local charity Lane End Farm, a working hill farm where disabled and disadvantaged young people can be at one with nature in beautiful surroundings among farm animals.

The Silent Art Auction will run from 6pm on the Friday preview evening and close at 3pm on Sunday afternoon.

The exhibition runs from 10am–4.30pm and admission is free.

For more information visit http://www.peakdistrictartisans.co.uk